Archive for November, 2011

According to Watkins and Proud’s article on Demi Moore and Ashton Kutcher’s divorce, the pair was forced to give up on their marriage when counselling sessions descended into ‘intense’ rows.

Moore, 49, and Kutcher,33, couldn’t communicate without fireworks, and other issues that led to the eventual break up were The Two and a Half Men star’s alleged infidelity with 22-year-old party girl Sara Leal.

From my point of view, the article is written in a way that it is framed to point at Kutcher as the cause for the couple’s split. This could be seen from the use of quotes and choice of information disclosed by the writers on the situation.

‘She still loves Kutcher but feels he went too far and disrespected her and their marriage in a way that can’t be taken back. She really tried everything she could to forgive him and accept his apologies. At the end of the day, the public humiliation and the example she was setting by staying in the marriage just wasn’t the right thing for her.’

Party girl Leal revealed that she shared a night of passion with Kutcher at the Hard Rock Hotel in San Diego, and the writers have also inserted a quote from her interview with The Sun. This is done to frame that Kutcher had caused the divorce after Moore found out about his fling with Leal.

Moore is made to seem as the victim in the divorce by the writers as they shared her statement that she was filing for divorce with ‘great sadness and a heavy heart’, and hinting at Kutcher‘s infidelity, Moore added ‘As a woman, a mother and a wife, there are certain values and vows that I hold sacred, and it is in this spirit that I have chosen to move forward with my life’.

Framing is done is this article through words and also images of Moore and Kutcher, which shows the strain of the divorce on their health and appearance.

This article is written to evoke similar feelings and emotions in audience, especially women who have been victims of adultery and had been through divorce proceedings.

The writers are framing the readers’ minds by making them empathise with Moore and they are also playing on the importance of first impressions, which in this case is Kutcher being blamed for infidelity. In the future, most people would remember that the cause of their divorce would be him straying outside of their marriage.

There are also elements of the framing of objects, in which the writers choose to frame one of the three different classes of objects, which is the actors, in this case, celebrities such as Moore and Kutcher.


Jade Watkins and Amelia Proud’s article ‘The fighting was intense’: Inside Demi and Ashton’s Kabbalah counseling sessions was published on DailyMail.co.uk, 19th November 2011.


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Subramaniam’s article on Sharon Crow is written in a very conversational tone, as the target audience for the blog are mostly teenagers to young adults.

Dubbed the ‘mini Beyoncé by music critic Simon Cowell, Crow is a bubbly and soulful 13 year old aspiring singer.

Her abusive past is also revealed in the article. Quoting her adoptive mother Barbara in an interview with New York Post saying, “She was born a crack baby and actually lived in a crack house and suffered a lot of abuse. But she is totally unaffected by it. She never looks at (her past) in a sad way. She looks at it as that is what made her the person she is”.

The inserted quote is meant to send a message to young singers and young kids who might be struggling as of now that success will eventually come if you can be optimistic about life.

Crow’s recent rendition of I’d Rather Go Blind on the show puts her as a frontrunner for the US$5 million top prize, and owing to the fact that the author needs to draw in the attention of the readers, links to videos showing Crow’s talent on the show is also included in the post.

Short and sweet, yet having all the necessary information on The X-Factor contestant, the article definitely captures the attention of its intended audience.

Therefore, to ensure that article reach the right target audience, the style of writing and the medium used to present it is also important. Additional tools such as videos and related links also helps to add the ‘oomph’ factor to a great article.


Nitha Subramaniam’s article Remember the name: Rachel Crow was published on Galaxie Blog, 12th November 2011.

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Visual Essay

Hi guys,

Here is the collage I’ve created for my visual essay assignment. Can you guess the theme?

Below is the photoshopped or modified version of the collage. Hope you guys can give some comments on it!

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